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About this Tool
A URL slug is the part of a web address that comes after the domain name and identifies a specific page. For example, in the URL 'example.com/blog/how-to-start-a-podcast', the slug is 'how-to-start-a-podcast'.
Good slugs are short, lowercase, hyphen-separated, keyword-rich, and free of special characters. They improve click-through rates from search results, make URLs shareable, and help search engines understand what your page is about.
All of which contribute to better SEO performance.
A clean, descriptive URL slug is one of the easiest SEO wins you can get - and it takes less than five seconds with the right tool.
Our URL Slug Generator converts any blog title, heading, or phrase into a perfectly formatted, SEO-friendly slug. It removes special characters, converts spaces to hyphens, lowercases everything, and strips out words that could make your URLs messy.
Whether you're publishing on WordPress, Shopify, Webflow, or a custom CMS, our generator ensures your URLs are clean, readable, and search engine optimized every time.
How to use
- Type or paste your blog title, article heading, or any phrase into the input field
- The tool instantly converts it into a clean, lowercase, hyphen-separated slug
- Review the generated slug and optionally tweak it manually if needed
- Copy the slug with one click and paste it into your CMS's URL field
- Use it in WordPress, Shopify, Ghost, Webflow, or any other publishing platform
Benefits
- Improves your page's SEO by producing keyword-rich, clean URLs
- Removes special characters, accents, and symbols that break URLs
- Makes your links more shareable and easier to read in search results
- Consistent URL formatting across all your pages and blog posts
- Helps search engines understand your page content through descriptive slugs
- Works with any CMS , WordPress, Shopify, Webflow, Ghost, and more
FAQs
What is a URL slug and why does it matter for SEO?
A URL slug is the readable identifier at the end of a web address that describes the page content. For example, '/best-running-shoes-2024' is a slug. Clean, keyword-rich slugs help search engines understand your content, improve your click-through rate from search results, and make your URLs easier to share.
Should I include keywords in my URL slug?
Yes. Including your primary keyword in the slug is a well-known on-page SEO best practice. It helps search engines quickly understand what your page is about and can contribute to better rankings for that keyword.
Should URL slugs use hyphens or underscores?
Hyphens. Google explicitly recommends using hyphens (-) instead of underscores (_) to separate words in URLs. Search engines treat hyphens as word separators, while underscores cause words to be read as a single string. Our tool uses hyphens by default.
Can I use this tool for Shopify product URLs?
Yes. Shopify automatically generates slugs for products and collections, but they're not always optimized. You can use our generator to create a better slug and then manually set it in the Shopify URL and handle field in the product editor.
Should I keep URL slugs short or long?
Keep them concise , typically 3 to 5 words that describe the page content and include your target keyword. Avoid unnecessary words like 'the', 'a', 'and', and 'for' that don't add SEO value. Shorter slugs are cleaner, easier to share, and perform slightly better in search results.
What happens to accented characters and symbols in my title?
Our slug generator automatically converts accented characters (like é, ñ, ü) to their ASCII equivalents and removes special characters and symbols that would break a URL. The result is always a clean, URL-safe string.